Meet Jackie
Jackie Bebenroth is an award-winning brand and identity strategist who has guided more than 80 organizations through pivotal moments of growth, transition, and reinvention. As the founder and CEO of Muse, she’s spent nearly three decades helping leadership teams clarify who they are and how they show up in the market.
Jackie’s work blends deep insight and narrative strategy with actionable recommendations, giving entrepreneurs and executives the tools to articulate their position with clarity and confidence.
Today, Jackie’s work bridges the space between business strategy and personal clarity. Whether stewarding a company through a brand evolution or helping an individual articulate their next chapter, she brings a grounded, strategic approach that turns periods of uncertainty into opportunities for purposeful growth.
A Strategic Approach to
Personal Identity
The Self Identity Mapping Method offers a structured, strategic alternative to traditional life coaching. Instead of focusing on short-term goals or motivational tactics, this approach uses proven frameworks drawn from complex brand strategy work to help you understand the architecture of who you are.
It uncovers the deep drivers behind your decisions, communication style, leadership presence, and long-term direction, giving you a clear and grounded understanding of your inner landscape.
Unlike coaching models that concentrate on behavior change first, this method begins with identity. When you reconnect with your core values, patterns, and purpose, the right actions become intuitive and sustainable.
The result is a form of personal clarity that strengthens how you lead and how you live, helping you move through the world with intention, confidence, and alignment.
Proven Experience with Top Brands
Awards & Accolades
Change Begins with Clarity
A well-defined brand narrative clears the way for transformational change and growth.