Don’t let your stories hold you back.
Gain true perspective to evolve and grow your brand with confidence.
How many times have you caught yourself saying, “I’m just too close to it...”? Like you, many visionary leaders make critical branding decisions based on their own experiences and biases.
For over two decades, Jackie Bebenroth has crafted meaningful stories for some of the nation’s top brands. Now, she helps entrepreneurs and executives read between the lines to break through the limitations of perception and connect with real, underlying brand value.
Introducing the Productive Distancing Method
Because clarity changes everything.
When you’re inside the jar, it’s tough to read the label. Productive Distancing is a series of proven techniques that illuminate blind spots in a brand strategy. These essential attributes can be missed because companies are often too immersed in their own stories... or too focused on what their audiences want to hear.
Productive Distancing helps leaders and teams:
Identify gaps between core values and actions
Understand how the brand is perceived by the outside world
Define and refine the brand’s true value proposition
Make key branding decisions rooted in authenticity and purpose
Who Needs Productive Distancing?
If you make brand decisions, you need to hear from Jackie.
Business leaders disrupting systems and processes inside of organizations
Marketing executives tasked with building a new or refined brand strategy
Family business owners planning for generational succession
As Heard On
Listen to a collection of podcast guest appearances
on Jackie's Spotify playlist.
Meet Jackie.
Having positioned over 80 brands, Jackie Bebenroth offers business leaders the principles needed to define a truly authentic and resilient brand.
Support for Event Planners
Need Jackie’s speaker intro? Bio? Headshots?
Here’s everything you need to prepare for your upcoming event or workshop.
Change Begins with Clarity
Brand evolution is a journey. Jackie’s Productive Distancing method clears the way for transformational change and growth.